Networking. Learning. Laughing.
That was my overwhelming experience at the 2013 Getaway Travel Bloggers Conference in Woodstock yesterday.
With 120 attendees (mostly independent or travel industry bloggers/marketers) and 15 awesome speakers from all corners of the digital/travel wagon-wheel, notebooks were crammed with “do this when I get home” tactics and plenty of nuggets of inspiration.
As a wannabe writer, I learnt. As an online travel industry member, I was proud.
I had the privilege of sharing my thoughts on what bloggers need to be aware of when working with travel companies:
Working with travel companies:
#1 – Know your blog’s most important metrics, so you can gauge your level of success on a local and international scale.
#2 – “The dream” is to be sent on exciting all-expenses-paid writing assignments, right? To achieve this level of travel blogging nirvana, you need to keep one thing foremost in mind: the company footing the bill, wants a return on their investment. If they don’t get it, you won’t be getting the call-back. ROI FTW.
#3 – What are the things that matter most to travel companies when contracting, commissioning or hiring travel bloggers? A 20-point questionnaire answered by 25 marketing and content managers at some of South Africa’s leading travel companies reveals what matters most, and what doesn’t matter much at all.
UPDATE – read a detailed analysis of the travel writer / travel blogger research.
Two key resources for travel bloggers:
Discover Africa Group blog skills - a simple self-evaluation form that allows bloggers to evaluate their own travel blogging awesomeness.
http://moz.com/tools/seo-toolbar – A free browser plugin (for chrome or firefox) that allows you to “look under the hood” of your website (and anyone’s website for that matter) – to find important metrics like number of links pointing to a website, age of a website and the domain authority of a website.
About Discover Africa Group
Discover Africa Group is an online travel company that owns and operates some of Africa's top travel websites.
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Discover Africa Group supports the work of the Tourism Community Development Trust in local communities in South Africa.