PricewaterhouseCoopers (PWC) recently released the first edition of their South African Tourism Industry research report titled Making room for revenue – South African hospitality outlook: 2011 – 2015.
The tourism report presents historical data from 2004-2011 and projects trends for the next 4 years up to and including 2015.
All key hospitality industry factors are covered: visitor arrivals, bed nights, revenue, average room rates, room supply and room demand. The effects of the global economic recession and the 2010 FIFA World Cup are also discussed.
- Steep decline in South Africa Tourism arrivals: 2010-2011
Of the tourism industry’s current suffering status we’ve heard many differing opinions like: Mayday, Mayday – Cape hospitality industry ship is sinking. Others are a bit more optimistic saying that we’re doing ok, and maybe its just time to re-think South Africa’s Tourism Industry approach.
Whatever your personal view, the exact same graph viewed through a slighly different lense (long term trend highlighted in blue) indicates that the upward trend we saw for tourism arrivals to South Africa pre-World Cup, is expected to continue through to 2015.
- Upward trend for tourism arrivals to South Africa expected to continue
Well, that’s what the guys at PWC are saying.
And I agree with them.
What do you say?
2 Comments to “South African Tourism: Doom & Gloom… or Upward Boom?”
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Quite informative and interesting.
PWC is a reputable entity and while their research and projections seem logical – i would add that i think they could be on the ‘safe side’, I think the 2010 WC boosted the view of South Africa tourism-wise, so we can expect much higher arrivals/projections from atleast 2012 – 2015 compared to their/PWC’s arrival projections
Good info though, *thumbs up*
@Lesciba – I agree, I think South Africa tourism growth over 5 years will exceed PWC’s projections.